In Response to Hyperbole: Apple and the “Andriod Killer” Patent

There has been a lot of discussion of a patent issued to Apple last week. U.S. Patent 8,223,134, issued to Apple on July 17, 2012, and has been called everything from an “Android Killer” to something all other smartphone makers should fear. This patent relates to the the user interface of various iOS devices. However, many people don’t realize how the exclusionary power of a patent is defined. Only the claims, those numbered paragraphs at the end of the patent, define what is protected.

Some have characterized the claims of the ‘134 patent a overly broad, but take a look at the broadest device claim:

A portable multifunction device, comprising:

a touch screen display;

one or more processors;

memory; and

one or more programs,

wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors,

the one or more programs including instructions for: displaying a portion of an electronic document on the touch screen display, wherein the displayed portion of the electronic document has a vertical position in the electronic document;

displaying a vertical bar on top of the displayed portion of the electronic document, the vertical bar displayed proximate to a vertical edge of the displayed portion of the electronic document,

wherein: the vertical bar has a vertical position on top of the displayed portion of the electronic document that corresponds to the vertical position in the electronic document of the displayed portion of the electronic document; and

the vertical bar is not a scroll bar;

detecting a movement of an object in a direction on the displayed portion of the electronic document;

in response to detecting the movement: scrolling the electronic document displayed on the touch screen display in the direction of movement of the object so that a new portion of the electronic document is displayed,

moving the vertical bar to a new vertical position such that the new vertical position corresponds to the vertical position in the electronic document of the displayed new portion of the electronic document, and

maintaining the vertical bar proximate to the vertical edge of the displayed portion of the electronic document; and

in response to a predetermined condition being met, ceasing to display the vertical bar while continuing to display the displayed portion of the electronic document, wherein the displayed portion of the electronic document has a vertical extent that is less than a vertical extent of the electronic document.

The claims are actually fairly narrowly tailored to cover the iPhone and other devices non-scroll bar on list and document displays. The vertical bar must not be a scroll bar; it mus be imposed over the image being displayed; it must change its position as the image is moved vertically by the user (who must be moving the image via natural scrolling); the vertical bar must stop being displayed, i.e., after a preset time with no movement on the screen. All of these conditions must be met by another device’s UI before it can infringe this claim. Omitting any of them will avoid literal infringement.

I realize it’s not as exciting as claiming that the patent will shut down all competition in smartphones, but it won’t.

I personally think this shows the value of patents in this area. What Apple has done with these claims is to provide itself with some protection against direct copying of these features of its UI. Other companies still have a lot of room to develop competing systems and devices, even better ones. These patents help prevent knockoffs from eliminating the incentive to create while still leaving the door open to new competition. In the end, consumers win.

New Microsoft Tablet an ‘iPad Killer’?

I first heard about this from Mashable.  Apparently, Microsoft is jumping into the tablet market with its own device that is being billed as an “iPad Killer.” It’s not the first time they’ve made a device. After all, the X-box has been a big success. But the tablet market is very different from the game console market, and that’s because Apple has really shaped the market around a concept: the Apple Ecosystem.

Apple’s mobile products (iPad, iPhone, and iPod Touch) run iOS which is exceptionally user friendly and makes it possible to move content across devices.  With the soon to be released OS X Mountain Lion, iCloud will be much more powerful and user friendly and more seamlessly link the Mac on your desk to the mobile devices that are always with you. All this creates inertia for users, and while some can be persuaded to move to a new device, it will be harder to convince them to leave the entire Ecosystem behind.

Microsoft will need to integrate its tablet with smart phones and cloud services to effectively compete. Even then, it may be difficult to overcome the inertia that exists. However, it’s not impossible.

Some studies suggest that Windows phones may overtake iOS by 2016.  A competitive tablet and Microsoft ecosystem could accelerate adoption. Apple has left the door open to a competing ecosystem by releasing iCloud with shortcomings that have been lamented by many Apple fans. While much of the functionality that would make iCloud a terrific service is technically present, only power users are able to make it reach its potential. iCloud will have to become more accessible and seamless from the user’s perspective. Apple’s best strategy in competing with the soon to come Microsoft tablet may not be to build an ever better iPad, but to build a better iCloud.

In any event, this won’t be a tablet war. This will be a battle of ecosystems and the winners will be consumers who will see ever improving platforms vying for supremacy.